How to Leave Vendor Reviews on the Knot

Reading Fourth dimension: eight minutes

The Knot is the # ane hymeneals website.

Co-ordinate to their website , The Knot "has inspired an estimated 25 meg couples to plan a wedding ceremony that's uniquely them." Their parent visitor, The Knot Worldwide, merged with WeddingWire, becoming the largest wedding planning firm online.

Their make continues to grow.

Wedding professionals oftentimes earn most of their coin seasonally (during wedding season), so it's of import to invest in the correct place.  Is The Knot a worthwhile investment for wedding ceremony vendors? We'll accept a wait.

Today we'll cover:

Table of Contents

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Why The Knot is important to your business

The Knot attracts more than than 13 million unique visitors monthly beyond the U.s.a. via their platforms, tools, and resources. Their properties include TheKnot.com, their mobile apps, The Knot national and local wedding ceremony magazines, and The Knot book series.

Hymeneals vendors have access to customers via their subsidiary brands which include:

• The Knot
• WeddingWire
• Bodas
• How They Asked
• The Nest
• The Crash-land
• The Bash (formerly Gigmasters)
• Lasting

What makes their network meaning is the fact that wedding vendors have access to customers beyond their wedding date. If yous're a professional person, each of their sites gives you access to customers at their various stages of life.

Get married, purchase a house together, beginning a family unit, plan for the future, etc.

They have more than than 40 years of combined history and expertise and more than than six 1000000 pro reviews on their platform.

Here'south why you demand The Knot.

• Government information shows at that place are 2.i 1000000 marriages each year in the US.
• Customers using The Knot take access to more than 300,000 local vendors across the land.
• 88% of couples do their nuptials planning online.
• On average, the bride completes 67% of the planning, followed by 14% past the groom, 13% by parents, and 6% other.
• 81% of parents are involved in the determination making for their child's wedding.

If you lot're not using The Knot and their network of sites, you're losing business to your competitors who are . This is more than complicated than it sounds — co-ordinate to The Knot's Minor Business Study , "lxx pct of wedding businesses offer more than one production or service, with 89 percent serving other events in addition to weddings."

Ignore The Knot, and you lot lose future business concern besides.

Who visits The Knot?

The obvious answer is, couples!

Couples of all stripes visit The Knot to plan their special day. According to their Newlywed Written report :

• 1 in iv couples met online
• 27% own a abode together
• 49%have a pet together
• 71% of couples date two+ years before getting engaged
• 27% grew upwards in different regions or countries

Breaking the couples demographics down further, we see that certain similarities emerge:

• The average historic period of couples is 32
• Couples engagements terminal approximately 15 months
• 65% of couples asked for their parent's approving
• 77% lived together pre-wedding
• 72% had a hymeneals shower
• 77% of couples changed their last names
• The average number of guests is 131
• The average number of wedding party members is 10

Who are your competitors? In a nutshell, your competitors are other:

• Venues
• Caterers
• Bands and DJs
• Photographers
• Videographers
• Florists
• Planners
• Cakes

• Bridal Salons
• Calligraphers
• Dazzler Pros
• Dazzler
• Florists
• Wedding Planners
• Jewelers

How The Knot compares to other review platforms

The Knot may be a niche platform, but its following is big, growing, and fiercely loyal. Both couples and vendors rely on The Knot and their platform. Here'southward how their platform compares to large, mainstream outlets.

	The Knot	Yelp	Facebook	Google
# of Reviews	6M	177M	795.3M	?
Global rank	4,592	161	3	i
Full visits	156M	137.63M	23.83B	77.05B
Pages per visit	iv.06	7.52	x.55	eight.45
Bounce charge per unit	51.65%	52.57%	31.44%	29.83%
Traffic source	Search (59.xl%)	Search (75.81%)	Directly (80.17%)	Direct (94.98%)

Does this hateful that The Knot is a poor resources for wedding vendors and professionals?

Absolutely not.

Their service is specialized, just it'south as well incredibly popular. If yous're a local wedding professional, you need to be on The Knot. Equally a review, rating, and local listing platform, The Knot is too is simply too of import to couples, your target audience, to ignore. Where exercise you start if yous're looking to get started with The Knot?

Let's have a expect.

What should your goals exist on The Knot?

Your goals on The Knot are similar to mainstream platforms. These goals have their own set of requirements:

• Online visits: Await at your visits referred from your Knot profile to your website, landing page, or social media profile. Customers are less likely to leave the platform to visit your site and more likely to engage with y'all directly on their platform, but this is still of import. This is more than beneficial for vendors with traditional advertising campaigns on The Knot.
• Reviews: Building a strong review portfolio has an off-site impact. The stronger your reviews are on The Knot (and their affiliated sister sites), the better your profile performs in Google, via local search listings and local packs. Building a strong review portfolio on both The Knot and WeddingWire is an indirect fashion to boost traffic to your website and profiles.
• Conferencing: Customers tin initiate video chats with wedding vendors and professionals. This gives you the risk to sell customers on your business organization before they've made a final conclusion. This also maximizes the value of the leads you generate on The Knot.
• Bookings: Information technology'southward customers choosing to work with your business. It's the hope of future business, and information technology's driven by couples who have the budget for your products or services and are actively planning their hymeneals. The stronger the review portfolio, the easier it is to attract bookings. This also allows you to disqualify customers who aren't a practiced fit for your business.
• Leads: This isn't simply your customer'due south contact information. It's contact data from a motivated prospect who'southward willing and able to buy. A common mistake brands brand is assuming that contact information = leads. Experienced wedding professionals realize garbage leads are a problem for those who do not qualify their audience.
• Sales: Customer derived cash catamenia. You provide customers with the outcomes they're looking for in substitution for money. A strong review portfolio directly correlates to increased sales and revenue.

It would be best if you determined what your goals are alee of fourth dimension, earlier advertising on the site. Let's take a look at how you go about creating your contour on The Knot.

Creating and advertizement your contour on The Knot

Claiming your profile on The Knot is easy. Hither'southward how y'all practice information technology.

ane. Head over to WeddingPro.com

ii. Make full out the form on the left, and a WeddingPro Strategist will contact you

3. You'll see a confirmation bulletin letting you know a rep from The Knot will exist in affect.

Once a WeddingPro Strategist vets you, you'll be given access to your vendor account. From there, you should be able to customize your vendor business relationship. With your business relationship you'll be able to:

Add together pictures virtually information, details, and reviews almost your concern.

Yous can likewise add together contact info and information on your team.

How do you lot go about optimizing your profile on the Knot?

You lot complete the information on your profile fully. You fill up out each section, focusing on the details that will provide your customers with the information they need to brand an informed decision.

Customers can create a Knot account free of charge, but wedding professionals take four account options they can choose from:

• Express: This is The Knot's complimentary account selection. You're allowed to upload a few photos and your contact information, but the amount of data you can share on their platform is small; hence the proper name, limited.
• Calorie-free: This is The Knot's cheapest paid option. While pricing isn't confirmed, other professionals state that the pricing starts at $50 per month. At this level, y'all receive infinite for a few more than photos, and you receive the opportunity to respond to reviews.
• Standard: They list this every bit their most popular profile. You're able to post unlimited photos, social media links, your bio and about content, and a personal bulletin. This profile level starts at $120 per calendar month.
• Featured: This pick places your profile ahead of all others in search. Y'all likewise receive the opportunity to exist featured in The Knot's impress publications. If you'd like the price for this profile level, y'all'll have to ask. We recommend you verify that this is worthwhile for you before making the switch.

You lot'll need to make up one's mind which option is best for your business concern based on your locale, sales volume, and industry. The stronger your review portfolio, the better your results will be.

Requesting, tracking, and responding to reviews on The Knot

If you're role of The Knot Pro, you can request and answer to customer reviews direct via your account dashboard via your website or the mobile app. Hither's a quick overview showing you what that looks like:

You tin request reviews via the web or mobile app. If customers want to write a review for your business concern, they can take the initiative. Using this page , they tin can look you upward and write their reviews on their own.

What's neat about your reviews on The Knot is the fact that you tin choose the summit three reviews you'd like to feature starting time in your profile.

You lot'll need the advisable contour, of form.

There's something you tin can practise to dilate your business on The Knot. Vendors with strong review portfolios can qualify for "Best of Weddings" and "Couples' Selection" Awards. This attracts even more customers to your business. The Knot tells you how you exercise it.

"In lodge to authorize for the 2020 Best of Weddings Award, you will demand to collect at least x 4- or 5-star reviews on The Knot between Nov 1, 2018 – October 31, 2019.

In club to qualify for the 2020 Couples' Choice Award, you must collect at least five four- or five-star reviews on WeddingWire between Jan i, 2019, and December 31, 2019."

Request reviews consistently, and yous'll have what you need to qualify for these coveted positions. Focus your attention on making couples extraordinarily happy, ask them to share their story, and y'all'll have what y'all need to authorize.

Non sure how to request reviews from your customers?

Accept a look at our comprehensive guide . I've created 4 review request templates y'all can customize for your industry, product, or service.

Your point-of-contact on The Knot

Goal tracking via The Knot Pro

You lot can runway your profile operation via your business relationship dashboard. All of the same options available to you on the mobile app are available via your account dashboard.

Using this dashboard, yous'll have a clear idea of the traffic, clicks, and leads your contour generates. You'll be able to monitor company activity equally it comes in.

Use The Knot reviews content to grow your business

The Knot is the #ane wedding website. They've inspired 25 million couples to plan a wedding that'south only for them. If yous're a wedding ceremony professional, their platform is a must-have tool to grow your business.

But the accent should be focused on reviews.

More than than 300,000 of your peers and competitors use The Knot to attract new customers to their business concern. This is good news every bit the vast majority of customers use online research to find, reserve, and retain the customers. You can do information technology too.

Build your reputation on their platform, and you'll find you have the tools you lot need to grow your wedding business on and off The Knot.

Andrew McDermott

Andrew McDermott is the co-founder of HooktoWin. He shows entrepreneurs how to attract and win new customers.

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Source: https://blog.grade.us/the-knot-reviews/

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